Head of JAPAC · Scope3

Growth, Media
& AI. Building
Agentic
Advertising.

20+ years building digital media businesses, JAPAC-based, globally operated. Today I'm focused on the infrastructure layer that lets AI agents plan, buy and optimise media end-to-end at scale.

My Story View My Tools →

About

Builder, operator & storyteller at the edge of AI and media

June Cheung

I work at the intersection of AI, media and marketing transformation, helping brands, agencies and publishers navigate one of the biggest shifts the advertising industry has faced in decades.

My current focus is Agentic Advertising: the emergence of AI-driven systems capable of planning, activating and optimising media with greater intelligence, speed and context across increasingly fragmented ecosystems.

Over 20+ years across digital media in JAPAC region based in Australia, I've helped scale businesses through multiple transitions, mobile, programmatic, contextual, and now AI. I'm drawn to inflection points where existing models break and new operating systems emerge.

Agentic AI Programmatic CTV / OLV AdTech Growth & GTM JAPAC

Agentic Advertising

What I'm working on

The next era of advertising won't just be automated, it'll be intelligent. I'm focused on how AI fundamentally changes how media is bought, optimised and valued.

From AI Experiments to Media Infrastructure
Most AI in marketing is working. The missing piece is media infrastructure, the layer that lets those investments extend into how buying decisions get made and executed. At Scope3, I work with marketing leaders on exactly that connection: building the infrastructure that makes their AI actually move media.
Agentic Advertising and AdCP
I'm actively learning the Ad Context Protocol and sharing that journey through the AgenticAdvertising.org community. The goal is simple: make agentic advertising concepts accessible to practitioners who don't have time to wade through technical specs.
Agent-to-Agent Media Buying
Most AI in advertising sits on top of existing pipes. Interchange by Scope3 is the pipes, infrastructure built specifically for agent-to-agent media transactions. Buyer agents plan, negotiate, and execute against publisher inventory using the Ad Context Protocol as the connective layer. I run GTM for Interchange across JAPAC.

Community

Women in AI

Hands-on workshops
A space to learn, share and build together
AI is everywhere and yet hands-on experience, real skills, safe spaces to ask questions without judgment? That's still rare. I'm building a community of AI leaders in media — no fluff, just sharp women, genuine curiosity, and real energy.
Join the next workshop →

Practitioner-focused

Built for people in marketing and media who want real skills, not theory. Every session is hands-on and directly applicable to your day-to-day work.

Deep dives on tools that matter

Recent sessions have covered Claude, how to set it up, how to use it day-to-day, and how to create on-brand assets that actually look like your company made them.

Get the workshop cheatsheet

DM June on LinkedIn to join the next session or get the cheatsheet from the latest workshop.

Tools

Quick access

Meta Competitor Analysis
Analyse competitor ads from the Meta Ad Library — creative, copy and messaging themes by brand and region.
Analytics
Getting Started with AI 101
A practical intro to AI for marketers and media practitioners — no technical background required.
Learning
Understanding AdCP in Pictures
A visual explainer of the Ad Context Protocol — what it is, how it works, and why it matters for the future of media buying.
AdCP
AdCP in Conversation
A walkthrough demo of an agent-to-agent media buy in action — see how AdCP works through a live conversation, using Sooah Beauty as the worked example.
AdCP
Agentic Advertising Explained
An 8-part video series — from what agentic advertising is to AdCP, governance and data. Understand the basics in under 30 minutes.
Series