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Head of JAPAC Apostra
Growth, Media
& AI. Building
Agentic
Advertising.
20+ years building digital media businesses, JAPAC-based, globally operated. Today I'm focused on the infrastructure layer that lets AI agents plan, buy and optimise media end-to-end at scale.
About
Builder, operator & storyteller at the edge of AI and media
I work at the intersection of AI, media and marketing transformation, helping brands, agencies and publishers navigate one of the biggest shifts the advertising industry has faced in decades.
My current focus is Agentic Advertising: the emergence of AI-driven systems capable of planning, activating and optimising media with greater intelligence, speed and context across increasingly fragmented ecosystems.
Over 20+ years across digital media in JAPAC region based in Australia, I've helped scale businesses through multiple transitions, mobile, programmatic, contextual, and now AI. I'm drawn to inflection points where existing models break and new operating systems emerge.
Agentic AI
Programmatic
CTV / OLV
AdTech
Growth & GTM
JAPAC
Agentic Advertising
Better matches.
More value.
Your goals meet the right media. Buyer and seller agents connect the brief to what makes a publisher's audience valuable.
The brand
Start with your goal.
“Reach people planning their next outdoor adventure.”
Outdoor brand · awareness campaignBuyer agentFinds and compares relevant offers
Media that fits your goals.
The publisher
Bring your audience.
“Hiking enthusiasts. Trusted outdoor stories. Video and sponsorships.”
Outdoor publisher · premium contentSeller agentBuilds an offer around the brief
Make your audience's value discoverable.
Agents find the fit.
AudienceContextFormat
The match / illustrative proposal
- Hiking audience
- Trail-guide sponsorship
- Video placements
Your goals, prices and approvals stay in your control.
0%
of media spend taken by Apostra.
See how pricing works ↗
Pay for agent work, with no percentage cut of your media.
Community
Women in AI
Hands-on workshops
A space to learn, share and build together
AI is everywhere and yet hands-on experience, real skills, safe spaces to ask questions without judgment? That's still rare. I'm building a community of AI leaders in media — no fluff, just sharp women, genuine curiosity, and real energy.
Join the next workshop →
Practitioner-focused
Built for people in marketing and media who want real skills, not theory. Every session is hands-on and directly applicable to your day-to-day work.
Deep dives on tools that matter
Recent sessions have covered Claude, how to set it up, how to use it day-to-day, and how to create on-brand assets that actually look like your company made them.
Get the workshop cheatsheet
DM June on LinkedIn to join the next session or get the cheatsheet from the latest workshop.
Tools
My working toolkit
Things I build to make the work easier.
Getting Started with AI 101
A practical intro for marketers and media practitioners. No technical background needed.
Start learning ↗Understanding AdCP in Pictures
See how the Ad Context Protocol connects agents and changes media buying.
Explore the guide ↗AdCP in Conversation
Follow a media buy through a conversation between agents, using Sooah Beauty as the example.
Follow the conversation ↗Agentic Advertising Explained
Eight short episodes on agents, AdCP, governance and data. Get the basics in under 30 minutes.
Watch the series ↗Meridian
Find the right time for your global team. Drag a timeline to explore the hour in every city.
Open Meridian ↗